quarterempty

Can Function Drinks Make You Smarter, Thinner, and Less Hungover? — New York Magazine:

The “enhanced water” section of the beverage industry has grown enormously since Hughes started toying with N-acetylcysteine in his kitchen. Function competes not just with Vitaminwater (whose parent company was purchased by Coca-Cola for $4.1 billion last year) but with SoBe Life Water and Propel (both owned by PepsiCo), Snapple Antioxidant Water, 24C Vitamin Enhanced Water, Vitamin+Fiber Water, H2Om (which “infuses” its water with positive words and music)—and maybe soon, Placenta 10000, a Japanese product that contains elements of swine afterbirth that are said to stave off wrinkles.