yomango : the next retarded fad?

January 16, 2007 at 12:08 am | Posted in Uncategorized | Leave a comment

Shortcuts | The Guardian:

It seems there is a new craze flickering into life among anti-establishment types. It’s called Yomango, and it resembles what you’d get if you somehow managed to cross No Logo, Robin Hood, and flash-mobbing. No, not men in green tights running around Waterloo, waving copies of said book: just a lot of giddy activists turning up at a big department store (for example), making off with a £9.50 dress, exhibiting it as a work of art, then replacing it – but in a completely different store.Yomango is, according the manifesto on its website, the “promoting of shoplifting as a form of disobedience and direct action against multinational corporations … Buying is an action based on obedience; [Yomango is] taking to the extreme the free circulation of goods.” It began in Spain in 2002 and has spread to Latin America and Europe. In London, in 2004, a group of activists fare-dodged on to the tube, where they had a party featuring liberated food and drink. In Hamburg, Yomango has co-opted into another group, Vokü, which believes in liberating food from supermarkets for public picnics.


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